Fall PR Forum Looks at
Communications in Difficult Times

From difficult contract negotiations to negative news coverage, school boards face a variety of communications challenges.

NJSBA’s Fall Public Relations Forum, on Thursday, Sept. 30, from 6:30 p.m. to 9:30 p.m. at Rowan University, will address how school boards should communicate with the public and the media during difficult times.

The program will include segments on communicating during negotiations, the principles of crisis communication, and a case study on how one district dealt with the fallout from the online posting of a controversial video recording from one of its schools.

Speakers will include Curt Wary, Director, NJSBA’s Labor Relations department; M. Larry Litwin and Edward H. Moore, faculty members in the Public Relations and Advertising Department of Rowan’s College of Communication; and Elizabeth A. Scott, Burlington Township Schools District Supervisor and Public Relations Coordinator.

For more information, visit the training Programs Available section of NJSBA’s website.

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