Parents and taxpayers alike want to know how their money is being spent, the positive developments happening in their schools, and the everyday breakthroughs occurring – in and out of the classroom.

Public relations can better shape a district’s brand identification and marketing through consistent and transparent messaging. Districts can apply an array of communication tools across a variety of methods.

“Boards of education are facing extraordinary pressures this year due to the pandemic. Communicating effectively with the public has never been more important,” said NJSBA Executive Director Dr. Lawrence S. Feinsod. “This year’s public relations forum will equip our members to face the significant challenges ahead as schools move safely toward a return to normal after many months of remote or hybrid instruction.”

In addition to dealing with problems posed by COVID-19, boards of education need strategies in place so that when they present a referendum to upgrade buildings, deal with an impasse in contract negotiations, or launch a superintendent search, the community has  faith in the board’s leadership and confidence in the message.

Join the NJSBA to hear helpful public speaking tips, valuable social media strategies, and a panel discussion about effectively communicating with parents, employees, students, and the public. The virtual NJSBA Public Relations Forum is slated for Thursday, June 3, from 9 a.m. to noon. The program offers two Board Member Academy credits.

Registration Information Registration may be completed online, but only by the school business administrator. A scanned copy of the purchase order must be included with the registration. The registration fee for members is $50 per person.

For more information, email Ann Marie Smith.

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