Learn how to “get to yes” on your bond proposal or other financial questions. Building year-round community support for the education program is the key.

The NJSBA’s annual School Public Relations Forum on Friday, April 5 will focus on how to develop a successful campaign to win voter support. The forum will address how to tailor your message and use an array of communications channels, including traditional print media, social media, community meetings, district mailings, newsletters, and the district website.

Dr. Scott Rocco, superintendent of the Hamilton Township Public Schools in Mercer County, will address “An Effective Bond Campaign: Before, During and After.”

A panel discussion, highlighting best practices from successful campaigns, will be moderated by Janet Bamford, manager of communications and publications for the NJSBA. Panelists will include Laura Behrmann, president, Ramsey Board of Education; Dr. Matthew Murphy, superintendent, Ramsey public schools; Dr. Christopher Russo, school business administrator, West Windsor-Plainsboro Regional School District and Maren Smagala, director of communications for the North Hunterdon-Voorhees Regional High School District.

NJSBA attorney John Burns will explain the legal do’s and don’ts of conducting a finance campaign.

The program will be held at NJSBA headquarters at 413 W. State St., Trenton on Friday, April 5 from 9 a.m. to 12 noon. (Registration and continental breakfast will be served at 8:30 a.m.).

For registration information, go here.

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