As part of its continued commitment to teen driver safety, NJM Insurance Company, the Garden State’s second largest personal auto insurer, recently piloted its “SafetySaves” teen driver challenge with Bordentown Regional High School in Burlington County, New Jersey.  The 10-week program was designed to help students assess their driving skills through a smartphone application – “D-rive” – that allowed participants to monitor key attributes such as braking, turning and acceleration to help determine skill level and better understand their areas for improvement.   

Thirty-two students participated in the pilot, which received positive feedback from teachers, administrators and drivers. Each participant who completed the minimum number of required trips while using the app received a $10 Amazon gift card, while the school received $2,000 toward its driver education program. Two grand-prize winners, those students with the highest total number of trips, each received a $100 Amazon gift card. Following the successful deployment at Bordentown Regional, seven additional New Jersey high schools have committed to the expanded rollout of the program, which is now underway.

SafetySaves is the newest component of NJM’s Teen Driver Safety program. This award-winning program is delivered to high schools throughout the state at no cost and covers an array of topics including distractions, the Graduated Driver Licensing system and impaired driving. Now in its third year, the program has reached more than 60,000 students.  

To further strengthen NJM’s impact in helping to make New Jersey’s drivers and roadways safer, the company recently hired Violet Marrero, a safety professional with expertise in teen driver education, as its consumer safety administrator.

In her new role, Marrero will manage the day-to-day activities of NJM’s Teen Driver Safety program and continue to develop new and innovative programming and education. 

“NJM has been focused on safety for more than a century, and I look forward to building on their commitment to delivering important programs, like SafetySaves, that directly benefit teen drivers, and indirectly all the drivers with whom they share the road,” said Marrero.