Every day — in good times and bad — your district’s communications efforts are vitally important to the success of your schools. Join the New Jersey School Boards Association on Friday, June 2 at Association headquarters in Trenton for the 2023 School Public Relations Forum.

When your school district is facing a crisis, a district spokesperson will need to respond quickly, calmly and appropriately to handle the situation. In a leading session, “Facing the Media: On-Camera Training on Speaking During a Crisis,” learn strategies and skills to help you communicate properly with the press, parents and the community during a crisis.

Tom Slater, formerly the risk communications director at the New Jersey Department of Health, and a nationally known trainer in crisis communications, will present an overview of the principles of communication during a crisis. Following his presentation, participants will be given a mock crisis scenario. They will need to work in teams to prepare for video interviews. After recording, their videos will be critiqued for feedback to help them improve.

Registration Details The School Public Relations Forum will take place at NJSBA Headquarters from 9 a.m. to 3 p.m. Breakfast and lunch will be served. This program offers three Board Member Academy credits and has a member fee of $99 per person.

Spots are limited – don’t let this opportunity pass you by! Ask your school business administrator to register you today.