Two communications professionals recently shared best practices on how New Jersey school districts can communicate better with the community on “Education Matters,” the popular video series hosted by Ray Pinney, director of county activities and member engagement with the New Jersey School Boards Association.

Lori Perlow, public information officer for the Haddon Township School District Consortium and president of the New Jersey School Public Relations Association; and Paul Zeller, director of technology and communication, Pascack Valley Regional High School District, and president-elect of the New Jersey School Public Relations Association, shared an array of insights to help school districts bolster communication skills. They considered questions such as:

  • Should school districts have a communications plan?
  • How should school districts think about branding?
  • What can school districts do to respond to a crisis?
  • What are some common mistakes to avoid?

Watch the interview.