The first few hours after an emergency occurs are crucial for communicating with the public. Learn how to get it right at the New Jersey School Boards Association’s Virtual Public Relations Forum on Friday, June 10, from 9 a.m. to 1 p.m.
The session “Crisis Communications: A Primer for School Officials,” will take you through communication planning steps before a crisis, immediate actions to take during a crisis, and post-emergency tasks. You also will receive guidance concerning the Federal Emergency Management Agency’s National Incident Management System, which is the common language that police, fire and other emergency personnel use when there is an active shooter, bomb threat or other hazard scenario.
Chanta L. Jackson, an award-winning veteran journalist and editor who now serves as Asbury Park School District’s communications chief and registrar, and Rosa Cirianni, an award-winning journalist, experienced communications professional and NJSBA consultant, will lead the program. Jackson also serves as the board president for Neptune School District and is an alternate member of the NJSBA Board of Directors.
The forum will include a session on becoming more effective in leadership communication, a session titled “Words Matter: What to Say in Specific Situations,” and a panel discussion on how to address controversial curriculum decisions.
Who should attend? School board members, superintendents, district communication officers, school librarians, curriculum directors and other district leaders interacting with the public.
Registration The member rate for this program is $75 per person. The school business administrator must handle registration. Register here.
For questions on this program, email Ann Marie Smith.