School districts today operate in an environment of heightened visibility, rapid information sharing, and intense public scrutiny. When a crisis occurs, whether it involves student safety, personnel matters, or community conflict, how and when a district communicates can significantly affect trust, stability, and long-term impact.
To ensure districts are not navigating these moments alone, NJSBA offers an affordable crisis communication service in partnership with Laura Bishop Communications. Laura Bishop Communications brings nationally recognized experience supporting education leaders during high-stakes situations, with a focus on clear messaging, steady leadership, and credibility under pressure.
Why Partner with NJSBA and Laura Bishop Communications
- Deep understanding of school governance and public accountability
- Education-focused crisis communication expertise
- Trusted statewide organization serving boards of education
- Confidential, practical, and responsive support
- Flexible options that meet districts where they are
Available Services
NJSBA’s Crisis Communication Services provides access to experienced professionals who understand public education, governance, and community dynamics.
Services may include:
- 24/7 crisis communications hotline access
- Immediate consultation during active crisis situations
- Review of district crisis communication protocols
- Development of a district-specific crisis communications plan
- Strategic guidance on messaging, timing, and stakeholder communication
- Proactive virtual check-ins to strengthen readiness
All services are advisory and confidential, designed to support district leadership and decision-making.
Package Options
NJSBA offers packages designed to fit your district’s needs and budget.
Tier 1: Crisis-Ready Essentials
- 24/7 Crisis Communications Hotline
- Up to 8 hours of support per year (multiple incidents allowed)
- Initial consultation and protocol review
- One annual virtual check-in
Investment: $2,500
Tier 2: Crisis + Communications Planning
- Everything in Tier 1, plus:
- Expanded hotline coverage (up to 32 hours per year)
- Development of a Crisis Communications Plan
Investment: $10,000
Tier 3: Comprehensive Resilience
- Everything in Tier 2, plus:
- Expanded hotline coverage (up to 48 hours per year)
- Two annual virtual check-ins
Investment: $15,000
Additional crisis support hours may be available if needed.
Contact Us Today
Whether you are looking to be proactive or facing a crisis, NJSBA has you covered. Planning ahead ensures your district is prepared, aligned, and confident before a crisis occurs.