Associate Director of Marketing

NEW JERSEY SCHOOL BOARDS ASSOCIATION

“Our mission is the advancement of public education in New Jersey”

 JOB TITLE:                                Associate Director Marketing

 TERMS:                                    Full-time

 MINIMUM SALARY:                 $85,000   

 EMPLOYMENT STATUS:          Exempt

 REPORT TO:                              Senior Director of Connection

ABOUT THE ROLE

Responsible for managing NJSBA’s marketing strategy in alignment with Association goals. Through data-driven planning, effective communication, and multi-channel campaign tactics, and events, this position works with internal and external resources to help drive revenue, build awareness, and increase engagement.

RESPONSIBILITIES

• Oversee the marketing efforts for NJSBA, and create and implement marketing plans for products, services, and initiatives.
• Collaborate with departments within the association on product and service campaigns to ensure messaging, strategy, and branding aligns with goals.
• Manage the marketing unit staff.
• Manage the marketing budget and analyze trends to make recommendations on budget allocations.
• Work with the digital media producer to create video content to promote the Association and its initiatives.
• Write marketing campaigns, newsletter articles, magazine articles, social media posts, and website content.
• Identify target audiences, differentiate messaging, and work to achieve specific objectives across multiple platforms.
• Manage and create website content and collaborate with internal teams to create new pages on the NJSBA and conference websites.
• Serves as an integral member of the Workshop conference team, by managing the marketing plan, and engaging in critical aspects of event planning.
• Oversee the planning and development of broadcast email campaigns: creative segmentation, pre-deployment testing, quality control, and back-end analysis. Troubleshoot deliverability issues.
• Manage marketing schedules across communication channels.
• Create and analyze training program satisfaction surveys to measure NJSBA membership feedback and adjust delivery where necessary.
• Assists with the development and delivery of large association conferences.
• Assists with the development and implementation of new business development initiatives.
• Available to work evenings and weekends as required.
• Perform other duties as assigned.

REQUIRED SKILLS AND BACKGROUND

• Bachelor’s degree or equivalent work experience in marketing and communications.
• Minimum five years of recent experience in marketing with ability to handle multiple programs and projects simultaneously.
• Ability to understand and translate results to make recommendations for strategic improvements.
• Excellent writing skills, including experience writing promotional campaigns, news articles, social media, and writing for search engine optimization on websites.
• Leadership and people management experience.
• Strong technical skills, including recent experience working with email marketing/marketing automation platforms, working with CRM platforms, and experience across Microsoft Office applications, including Teams, Lists, SharePoint, Forms, Word, Excel, PowerPoint and Outlook.

PREFERRED

• Experience working in K-12 education, associations, non-profits or government entities.
• Experience with Microsoft Dynamics 365.
• Event marketing experience.

KNOWLEDGE, SKILLS AND COMPETENCIES

Teamwork, public speaking, written communication, attention to detail, organization and planning, creativity, adaptability, critical thinking.

NJSBA OFFERS:

• Health
• Dental
• PERS Pension
• Short and Long-Term Disability
• Flexible Spending Accounts

Interested candidates should submit a cover letter and resume to jobs@njsba.org by April 4, 2025.