Position Open: NJSBA Seeks Associate Director of Marketing

The New Jersey School Boards Association is seeking an associate director of marketing, who will report to the senior director of connection.

The minimum salary for the position is $85,000 per year.

The successful candidate will manage NJSBA’s marketing strategy in alignment with Association goals. Through data-driven planning, effective communication, and multi-channel campaign tactics, and events, this position works with internal and external resources to help drive revenue, build awareness and increase engagement.

Responsibilities

• Oversee the marketing efforts for NJSBA, and create and implement marketing plans for products, services and initiatives.
• Collaborate with departments within the Association on product and service campaigns to ensure messaging, strategy and branding aligns with goals.
• Manage the marketing unit staff.
• Manage the marketing budget and analyze trends to make recommendations on budget allocations.
• Work with the digital media producer to create video content to promote the Association and its initiatives.
• Write marketing campaigns, newsletter articles, magazine articles, social media posts, and website content.
• Identify target audiences, differentiate messaging, and work to achieve specific objectives across multiple platforms.
• Manage and create website content and collaborate with internal teams to create new pages on the NJSBA and conference websites.
• Serves as an integral member of the Workshop conference team, by managing the marketing plan, and engaging in critical aspects of event planning.
• Oversee the planning and development of broadcast email campaigns: creative segmentation, pre-deployment testing, quality control, and back-end analysis. Troubleshoot deliverability issues.
• Manage marketing schedules across communication channels.
• Create and analyze training program satisfaction surveys to measure NJSBA membership feedback and adjust delivery where necessary.
• Assists with the development and delivery of large Association conferences.
• Assists with the development and implementation of new business development initiatives.
• Available to work evenings and weekends as required.
• Perform other duties as assigned.

Required Skills and Background

• Bachelor’s degree or equivalent work experience in marketing and communications.
• Minimum five years of recent experience in marketing with ability to handle multiple programs and projects simultaneously.
• Ability to understand and translate results to make recommendations for strategic improvements.
• Excellent writing skills, including experience writing promotional campaigns, news articles, social media and writing for search engine optimization on websites.
• Leadership and people management experience.
• Strong technical skills, including recent experience working with email marketing/marketing automation platforms, working with CRM platforms, and experience across Microsoft Office applications, including Teams, Lists, SharePoint, Forms, Word, Excel, PowerPoint and Outlook.

Preferred Skills

• Experience working in K-12 education, associations, nonprofits or government entities.
• Experience with Microsoft Dynamics 365.
• Event marketing experience.

Knowledge, Skills and Competencies

Teamwork, public speaking, written communication, attention to detail, organization and planning, creativity, adaptability, critical thinking.

NJSBA Offers

• Health.
• Dental.
• PERS Pension.
• Short and Long-Term Disability.
• Flexible Spending Accounts.

Interested candidates should submit a cover letter and resume to jobs@njsba.org by April 4, 2025.

NJSBA complies with the “New Jersey First Act.” The Act requires all NJSBA employees hired on or after Sept. 1, 2011, to currently reside in New Jersey or relocate within one year of their hire date.